Information Product: How to Create Your First Product

Want to create and sell an information product? It’s a great way to make money online. Others are doing it, and you can do it too.

Here’s how.

1. Decide on Your Area of Expertise

Everyone’s an expert on something. Make the most of your life experience. Someone once said that if you’ve survived your childhood, you have enough material to write about for the rest of your life.

If you imagine that you have NO area of expertise, decide what you want to learn. Learn it, and share the fruits of your knowledge.

Several years ago I made the switch from Windows computers to Macs. At the time, I couldn’t find even one information product for switchers. It was hugely frustrating — and it was an opportunity, too.

Unfortunately I was busy creating other material at that time, but I knew that if I had a need for switcher information, so did others. I could easily have created a guide in a week or two which would still be selling today.

You can develop information products from many of your current enthusiasms. A friend, who’s a keen amateur photographer, is developing a photographer’s guide to enhancing images taken with smartphone cameras.

2. Create a Blog to Build Your Readership Platform

Once you’ve decided on an area of expertise, create a blog to build your readership platform.

Write one or two posts a week, and promote your blog to your online friends. Let your blog’s readers know that you’re creating an info product, and ask them to post comments, with questions, on your blog.

Your readers can help you to create something which they’re eager to buy.

3. Fill a Need: Give Your Buyers What They Want

Visit forums related to your area. What concerns do forum members have? The same questions come up over and over again in any forum related to special interests.

Answer those questions in your product: you’ll be filling a need, and you’ll have buyers.

4. Create Your Product Quickly: Give Updates Free

Here’s the big danger in information product creation: procrastination. You’ll hesitate and dither for any number of reasons. Self-doubt is usually behind it.

The solution is to create your product as quickly as you can. Your product doesn’t need to be perfect before you sell it; you just need to give your buyers value for money.

Since it’s easy to update an info product, you can post updates if you see that your buyers need more information on a topic. Give buyers updates for free, and make it clear on your sales page that you appreciate feedback, both good and not so good.

Get started creating your first information product today. You’ll find that it’s fun, and very exciting too.

These Types Of Information Products Really Work

In this article, I’m going to introduce to you which types of information products really work versus which types don’t serve your customers well.

The basic premise of an information product is that it teaches someone how to do something, whether that’s giving someone basic knowledge of a subject all the way to becoming an expert in that topic. Information products can range anywhere from a few dollars up to thousands of dollars, depending on how in-depth the product is.

For example, a 1 hour product can be sold for $17, a 3-6 hour product can be sold for $97, a 10+ hour course can be sold for $297, and so on. What’s important to understand is people will pay for information to be put together so they don’t have to find it themselves. But the real question is which types of info products work versus which ones don’t, and why. Lets find out.

The first type of info product that really works is a traffic generation product. People love to buy the next latest and greatest ‘secret source’ of traffic that will overflow their website with leads and sales. Why? Because unfortunately they think traffic generation is the only thing you need to have in order to make money online. When the traffic generation technique they learn doesn’t work in 30 days or less, they buy the next product thinking the ‘magic bullet’ is in that new product.

I would know… I’ve done the same thing.

Now please understand that I’m not saying that you should trick people by giving them bad information or anything like that. Not at all. I’m just saying traffic generation products do really well. On the other hand, I’ve also stopped buying products from certain people because the information they taught was not genuine and was incomplete. Bottom line is whatever product you create, make it great, make it informative, and make it complete.

The next type of info product that rocks is a ‘formula’ product, and by formula, I mean teaching people the ‘big picture’ of a topic and then breaking down each step of the process to get a positive end result. For instance, if you were teaching article marketing, you would first teach them how article marketing fits into the big picture and then you would give them the formula to have success in article marketing. Your formula product must be great and it must deliver extreme value. In fact, if you make all of your info products with the idea to ‘under promise and over deliver’, you’ll do awesome!

Formula products work because people have a fear of loss. Most people know they are missing something and when they have an opportunity to buy a ‘formula’ that gives them what they are missing, they usually buy the product. People don’t want to ‘lose out’ on what they don’t know. It’s very powerful stuff.

The last type of info products that really work are ‘hand-holding’ products that basically walk people step-by-step, holding their hand through every step of the process. These types of products can be instructional videos so people can watch and copy what you do in the same order as you do them. They can be home-study courses with specific instructions including unlimited email access to you, or they can be group or personal coaching programs that take ‘hand-holding’ to a whole new level.

Some people can get some instruction on what to do and then you just get out of their way. Most people, especially the ones who truly become successful, get some sort of coaching as they go along. Why? Because every great individual, every great team player, every great leader has coaches and/or mentors giving them advice and guiding them step-by-step. Plus, people always accomplish more with ‘mastermind’ groups.

Now there are more types of information products that just ‘kill it’ out there, but these 3 I’ve just identified for you are a good place to start from.

3 Methods of How to Sell Information Products Online

Many people want to learn how to sell information products today because of the problems with the economy. An Internet business is one of the easiest ways to escape the rat race and start relying on yourself to make an income, and not a boss. The info product business is one of the easiest and most lucrative online businesses to start, and there are many ways you can get your foot in the door. In this article, I’ll mention 3 methods you can use to quickly start profiting and selling your own information products.

Video Presentations

One of the ways to create a product that has a very high perceived value is to use a video recording program such as Camtasia or Sony Vegas. People are always searching for information on how to solve various problems, so if you can create a step by step video on how to do it, you will be a shoe in to sell copies of your product if it in is in a demand niche. For example, you could create a video product on how to use AutoCAD if you are an engineer, or how to perform a set of yoga poses is you are in that niche. The possibilities are endless. Most people prefer to watch videos than to read or listen, so capitalize on this and profit from it. This is arguably the most powerful current method of how to sell information products.

Profit from Hot Trends in Popular Culture

When “Harry Potter” came out at the movies, people starting selling all sorts of things related to the movie. Similarly, things like the Atkin’s diet craze, and the iPhone called a media frenzy and had quite an impact on consumer culture.

The key here is to think about what current hot trend you can associate with a product of yours. The cool thing is that for this method, you don’t actually have to have a product of you own. You can simply collect a group of testimonials that refer to another person’s product, and pass the document around with your affiliate links attached. Or a better method to add more value would be to create a how to guide or an information guide on one of the hot trends and include your affiliate links for related products and services. If you time this correctly, you can really make a nice chunk of change.

Combine Existing Products into a Package

For this method, you’ll be approaching various product creators and asking them to contribute their product to your product in return for exposure and a percentage of the profits from the entire package. Once you have a large collection of products from different owners, put them together in a bundle and sell them for a premium price.

The benefit of this is that each product owner has an interest in promoting the product because he or she will be receiving a cut of the profits and more exposure from it.

Approach several product owners and ask them to donate their product to your project, in exchange for publicity and a cut of the profits. Once you have a bunch of products from different owners, package them together and sell the bundle for an attractive price.

So you are saving advertising costs because the costs is spread among many others, and this is an excellent way to build your list and establish a reputation in the market quickly. For those who want to learn how to sell information products on the Internet, this is one of the easiest methods because you literally don’t have to change a thing, you merely have to combine the products in a package and you’re done.

Money Making Information Products – How To Make Money With Them

One of the easiest ways to make money online is by selling money making information products. These can be simple e-books or reports that will share information in a tutorial that is in a “how to” format and teach people some skills.

The huge advantage with money making information products is that there are no extra expenses incurred. These money making information products are delivered electronically and only require an online payment processor like PayPal and a hosting service to distribute them. This obviously means there are very less overheads in running the online business as there is no physical delivery or shipping of goods involved.

E-books are not the only money making information products, one can in fact use videos or do podcasting. Other options are also there like a membership site or the use of an email list to deliver these info products.

Coming to the products themselves your money making information products can be about anything. You can teach people how to play golf better, how to catch really good fish, share cooking secrets and food recipes, teach gardening, teach people how to lose weight, or even teach people how to make money on the internet using such info products.

You can then promote these money making info products through various avenues. You can set up your own website and sell your money making information products. You can pay a certain fee and have them listed at online retailers selling digital products like ClickBank, the Amazon Kindle Store, or Apple’s iTunes Store.

The final piece of the puzzle is to market your money making info products to potential customers. There are many ways to do this like having affiliates promote your money making information products for a commission, doing search engine optimization so your website with your money making information product is found by potential customers searching on Google doing ad swaps, sending out emails to your email list or that of a joint-venture partner or using social media platforms like Twitter or Facebook.

Websites that sell Internet Marketing or Make Money type products sometimes wish to sell a lot (of their product) within a short space of time and they are willing to sell each product for much much less than the original price.

They come to us and we create a deal to benefit the public, whereby buyers can get the same product (which was being sold yesterday at full price) for 50-90% less.

We make sure the product on offer is of high quality and is genuinely at a discounted price from the original.

When you visit the front page of our site, you will see the current product on offer for that day.

The deal will only become available and active if a certain number of people register their interest in buying the product. If the required number of people is met, then the deal is activated and you can buy the product at the discounted price.