5 Powerful Tips For Selling Information Products

There’s a very good reason why I entered the market of selling information products and that is simply because I know the market will never die. Yes, it is important that I offer information products in a niche market where there is demand and in a format that is wanted, but I am totally confident that there will always be a market for me to operate in.

So, how does this affect you? Well, in simple terms you obviously want to make money from selling information products, right? In this article I am going to give you 5 crucial, powerful tips that will help you to not only get started in this market, but stay at the top of the field.

Here are the 5 tips:

Tip #1 – Always focus on your customer and not on the money.

I learnt this lesson very early on. If your aim is to simply make money, and as much of it as possible, you will fail.As human beings we are tuned to be attracted to people that want to help us. It’s basically about trust!If people trust you they will part with their money. If you sell them rubbish they will not only complain and ask for their money back, but they will also tell on average at least 10 people about their bad experience with your company. The lesson here is to sell your information products with your customer at the forefront of your mind. Give them something that will make a difference to their lives. Give them something that will improve their standard of living. Give them an advantage over other people. if you do this, you will succeed and you will always make money.

Tip #2 – Give away FREE bonus items.

We all love a free bonus! It’s what makes us buy more. You need to make your customer feel like they are winning; like they are getting the best deal. If you do this, they are far more likely to part with their money.I always try to give my customers at least one free bonus items, often 2 or 3. I have found that this increases conversions by a whopping 75%.

Tip #3 – Trust is the key to wealth.

I’ve mentioned this before in this article, but I want to mention it again. If your customers trust you they will give you money.any element of mis-trust and you will lose them. On average a website will convert a sale from just 1 out of every 100 customers.If a website is converting at this rate, it is doing quite well! This reiterates my point that people unknowingly are searching for trust when buying products. That is why customers prefer large branded companies, simply because there is an element of built in trust with their purchase. You have to build up that trust and to do that you have to engage with them. On the vast majority ofmy online businesses I will offer my customers a free product or report in exchange for their contact details. once I have their contact details I can then start to build up that trust in a series of follow-up messages and services. Trust me, this works!

Tip #4 – How does your product benefit the customer?

In general I have found that people will buy something from me if I provide them with a product that will either do one of, all of or a combination of the following:

1. Improve their health

2. Improve their life

3. Give them an advantage

4. Save them money

Whenever I create an information product I will always concentrate on one of the above areas. If I do this, I am certain that the product will sell. For example, one of my very first online businesses focused on providing my customers with career books that gave them a massive advantage over all of the other applicants. I gave them the interview questions and I also gave them sample responses to those questions. As you can imagine, they sold like hot cakes!

Tip #5 – Avoid mass markets; you won’t sell anything.

When choosing information products to sell with resell rights avoid those markets that are saturated. Generally these products are ones that claim to help people stop smoking, get rich quick or lose weight. Whilst I have found that some of these types of products are great quality the market is saturated. Try to find products that are both high quality and niche.

If you follow all of the above tips your chances of success when selling resell rights information products will increase greatly. Remember, always concentrate on your customer and not on the money!