7 Reasons to Create Information Products

It has never been easier to create and give away (or sell) information products. You’ve probably downloaded a few of these yourself as a giveaway on a website. They are also known as free reports, eBooks, digital products, audio downloads, and pretty much anything you can create and email as an offer.

In fact, there are so many ways to distribute information products and use them as part of your marketing that they can help make your business a success. These are giveaways that people want and will click to download. They should be high in quality, professional, and come in an attractive, easy-to-understand format.

If you’ve been thinking about creating an information product, but haven’t done it yet, here are seven reasons why it’s a great idea:

  1. You can create them yourself. You can do some research or take what you know now and put together a basic downloadable product in as little as a few hours. If you have Microsoft Word, an information product can be created as a PDF file. The content could even be based on a blog posts or an offshoot of marketing materials. As long as it gives people something of value and is a quality product, you can do the entire thing yourself.
  2. They increase your credibility. As the owner and originator of your information product, you now have credentials you can add to your bio. Think about how much better your name would look with “author and creator of [insert product name].” It’s basically like creating another marketing tool for yourself, while increasing your credibility.
  3. Your revenue can take an upswing. Many information products are sold online. One way to do this is by creating a series of products (such as chapters in a book) and offering the first one as a free download. From there you’ll (hopefully!) entice readers to want more and pay you for it. Remember too, when information products have price tag, they appear more valuable. So, consider pricing your products to add more revenue to your business.
  4. You’ll get more people on your email list. When was the last time you signed up for an email list that didn’t include some kind of giveaway, prize, or free offer? It has probably been a while, if ever. These days, an information product (which can also include newsletters, by the way) is a way to grow your email list and reach out.
  5. They create trust. When a new prospect comes to your website, it’s a friendly gesture to have a product giveaway ready and waiting. A product also shows you have confidence in your industry and knowledge. It’s a way for people to “try before they buy” and experience your work in action.
  6. People want to learn what you know. Your skills as a Virtual Assistant or OBM are valuable. While you don’t want to give everything away, you do want to share what you know. An information product can give prospects a taste of your skill base and talents. We all have unique abilities, and once they’re on paper, they become even more tangible.
  7. They’re a great way to say Thank You. If you’ve created an online survey and need opinions, or if you’ve hosted a telesummit or seminar, an information product is a great giveaway as a token of your appreciation.

So, why are you not creating and selling informational products? Schedule some time to put one together and make it professional. You’ll be surprised how easy, fun, and empowering it can be to create a product that is all your own.