What Information Product Medium Should You Use?

Information products can range from a simple eBook to a full course with manual, DVDs and CDs. Don’t sweat creating your information product, even if it’s your first. The most important thing about information products is that they convey quality information to the person who buys your product.

My first recommendation to my coaching students is to go with whatever medium you are most comfortable with. If you enjoy writing, then write an ebook, book or manual. Many people, even people who like to write are intimidated by the thought of writing a book. Take some pressure off yourself and start with an eBook or manual. You aren’t writing the Great American Novel; you are writing an information product. An information product should impart the information clearly, concisely and thoroughly. People will purchase it because they are looking for specific information, not an involved story line.

If you are not at all comfortable with the idea of writing an information product, you can also record the information using an audio or video format. Many people nowadays either don’t like to read or don’t have the time to read. They would rather listen to a CD in their car or download the information and listen to it on their IPod. Other people learn best by watching a video.

If you feel strange just talking into a microphone and recording it, you can have a friend help you out by interviewing you. Come up with ten to twenty questions about your topic (depending on how long you want your recording to be), arrange them in a logical progression and then have your friend ask you the questions. You may want to write down various points that you don’t want to miss for each answer. That way you’re not reading from a full script (and you won’t sound stiff which is the way most people sound when reading from a script) and you’ll make sure you have the most important information in your answers. If you can get a conversational tone going in your “interview” the audio will be that much easier for people to follow and learn from.

You can also create a video, either of yourself demonstrating how to do something, an interview of you or you can create a Camtasia-style instructional video with a voice over. Camtasia is a software program that allows you to record your voice with whatever is on your screen or integrate video with PowerPoint and other media. I use Camtasia to record my PowerPoint presentations. I create a PowerPoint on my topic then talk through the presentation as if I were in front of a live audience. Camtasia records it and I can put it into a variety of formats (.avi,.mpv, etc.) for uploading to the internet or to burn on DVDs. Another way to record presentations is to use a webinar software such as gotowebinar or dimdim. Both of these sites can be used to conduct webinars or just to record a PowerPoint presentation. In addition, DimDim.com has the capacity to record whatever is on your screen or even capture from your computer’s video camera.

Of course, nothing says you can put out your information product in only one format. As a matter of fact, if you can offer a package with the information in several formats, all the better. Everybody learns in different ways. If people have the option to read, listen to AND watch the information, you are more likely to hit on the way they like to learn.

Bottom line, go with the medium you are most comfortable in. However, don’t be afraid to put your product into different formats. If you write an info product, you may want to read it aloud and record it on CDs or into MP3 files. If you like doing videos, you can create a video and then pay to have the audio portion of the video transcribed so you can offer a written accompaniment to the video. Either way, you are increasing your odds of having the right product for your target market.

Remember: It doesn’t have to be perfect. It just has to be done.

Creating Simple Information Products That Will Sell Online – Keep It Simple For Best Results

Creating information products does not have to be a complicated process, and your products should also contain information that is simple and direct. Remember that many people are just getting started with an online business, and need simple products they can easily consume. When you are creating your info product, be sure to think about the person who is most likely to benefit from the information you have to share.

During my first couple of years online I purchased many products that simply went over my head. I yearned for information that was concise and taught me just what I needed to know at that time. Now I realize that the product creators were trying to develop the best product possible, and didn’t even think about someone like me. I know I was not alone in feeling like I was on information and technology overload.

So, how do you make sure you are creating products that will be helpful to the people you are trying to reach? Ask them. Yes, that’s right. Send out a survey to your list, ask people on the social media sites, and host a teleseminar to see how much your audience knows and what they would like to learn.

You already have the knowledge and the skills to create products that people will buy. Now it’s time to take action and get to work creating them.

Start with an outline. This is how each of my products started. I now have more than twenty for sale and available on the Internet, so I know this method works. I divide my outline into three or four parts to make it more manageable and to see if I will teach the course in one session or more. It is also at this point that I am going to make the decision as to whether it will be a live course, an evergreen training program, or some other format that makes sense for what I want to accomplish.

The sales letter is next. Start with a headline that jumps out at your target audience. Writing the sales letter while you are creating the product may sound counterintuitive, but it actually makes sense. Your product will be better when you do it this way, and as you write your bullet points and other copy you will be able to add even more to your outline.

Information product creation is something you can do on a regular basis to build your online business and increase your income over time.

Information Product Creation: Never Compete on Price Because There Is Only One You

Information product creation requires extensive preparation, no matter which niche you work within and you want to make sure that your information product has a successful launch. That probably sounds scary and intimidating but here’s the thing: this is a one time effort and it will pay off in a foundation that is strong enough to get your ideal clients to invest in your high-end programs and services without the perils of a traditional funnel. This article will teach you a few of the things that you need to remember if you’d like to invest in yourself and start on the information product creation path using your unique talents and abilities. Remember that you never have to worry about anyone ripping off your ideas because if you understand how to properly position yourself around your story.

Understand Both Strengths and Weaknesses: It is good to have an impartial view of your own strengths and weaknesses when lay the foundation of selling yourself within the information product creation process. It helps you figure out where you are, what you lack and how to move forward so that you get as much growth as possible. It is more than important, it is urgent if you want to create fast success for yourself to have personal positive reinforcement and deep belief to provide yourself the support you need so that you can get over your own limitations to ensure that your information product is as valuable as it can be.

You also need to know exactly who your competition is so you can study them and use their methods to help you improve your own standings. Down recreate the wheel, but understand the wheel and position yourself going uphill from the competition. Check out which kinds of opportunities you’ve already got and try to figure out how best to use them while taking care to remember your strengths and weaknesses. This is a great way to figure out where you stand against your competition which helps you figure out how best to grow.

Launch on Time: No matter what, even if you haven’t officially announced your “launch date” you should launch the site when you’ve said you would. This will force you to stick to your goal and actually work on it. Thinking that “I’ll launch it when I think it’s ready to launch” will only hinder your efforts. You’ve got a responsibility that you need to live up to with your launch, and you can’t move back on that one. If you get close to your launch date and you are getting hung up on your self limiting beliefs in your information product creation, don’t worry this about getting it out there and not perfection. As long as it is usable you should launch it. Launching on time is the professional thing to do and it is more important than creating a “wow” effect in your site visitors. You can always update/upgrade your website when you have to, so there shouldn’t be any issue with that.

Analyze Your Own Concept: If you want to make your information product creation successful you need to understand how good your concept is: is it really going to work for your chosen audience or would something else be better? You already know about your competition; how does your concept measure up? If you haven’t come up with your own idea and are trying to work with someone else’s concept, do some more work on your own before your launch. People want original ideas because they’ve seen too many other me-too websites already.

Test Your Concept Before You Commit To The Information Product Creation Process: One of the biggest failures people have with information product creation is not testing an idea before putting a lot of effort into producing an information product. PPC to a small 5 page site with a landing page is a great way to test an offer before you even produce it. If people will sign up to get it, you can be sure that you can create an information product that will target eliminating the pain of your target market. The small amount of money will be invaluable in using crowd sourcing to direct the final outline of the information product creation process.

You’ll have lots of hurdles to clear after the launch of your information product and the only way to truly take care of them is to follow the advice in this article to work smarter. Plenty of people work hard, but it is the ones who work smarter who make real money online with the information product creation business model.

Types of Information Products For Your Home Based Information Marketing Business

I strongly believe an information marketing business is the Perfect Home Based Business. There are many reasons for that. But, for now, let’s just assume you agree with that.

Then you might ask, along with lots of other folks who want to start their own home based information marketing business, “What types of information products are there for me to market?”

There are dozens of product types for you to market. Information products can take many forms including all of these:

Reports
A series of Reports
Articles
Article collections
Newsletters
E-zines
E-books
A series of E-books
Books
Magazines
Compilations of quotes
“Best Of” Information (like Top 100 Lists)
Audio products
Video products
Courses
E-courses
Seminars
Workshops
Bootcamps
Webinars
Teleseminars
A Portal or Directory web site
Coaching and consulting
Membership sites
Software
Reviews
Podcasts
Blogs
Video Blogs
Radio or internet radio programs
TV or internet TV programs
Checklists
Forms
Workbooks
How-to’s of any variety
Directories
Resource Lists (101 tools and resources, etc.)
Statistics
Glossaries
Address and/or phone number lists
Web links (bookmark lists)
Conversion tables
Keyboard shortcuts
Formulas
Calculations
Templates
Questions & Answers
Recipes

Who would have ever guessed that information products could come in so many different types for you to market?

Yes, it’s true. People all over the world are paying good money for products like these, as long as the information contained in them has a high value to them. That is, it is information they are looking for that solves a problem they have or satisfies one of their wants or needs.

You could be creating several of the listed information product types that focus on any number of topics like:

•Hobbies
•Sports
•Natural weight loss
•Stress reduction
•Fat loss
•Natural eating – raw food
•Dating or relationships
•Marriage
•Conflict or anger resolution
•Investing
•Retirement
•Debt reduction
•Starting a business
•Making money
•Marketing and promotion
•Getting a job

And more. This is not an all-inclusive list of product types or topics. Just some thoughts to get you started, and to make sure the question of what type of information product to create and market is no longer a roadblock for you.

Use the list as a base to start your efforts of creating information products. And, keep in mind that once you create any type of product, it can be “repurposed” into another type of info product. That way, you create something once and get benefits from that creation in many ways, multiplying your profits from your initial efforts. For example, if you write a series of articles you can combine all of the articles into a special report. You can turn the article content into a presentation that you read and create a video from that to put it on YouTube.

You can create a podcast from the audio you recorded in your video and distribute it through iTunes and other podcast distribution sites. You can turn your series of articles into a e-course you can use as a giveaway to get people on your email list. You can post all of your articles on a blog. You can use the series of articles as a basis for a webinar or teleseminar. And on and on. You get the picture. The goal is to leverage each of your information product creation efforts as much as you can to minimize your work and maximize your profits.

Choose one or more types of information products and get started now creating your own home based information products marketing business.
Here’s to helping you live richly, doing what you love from home in your own information marketing business.