How To Create Your Next Information Product!

Entrepreneurs spend a great deal of time writing and speaking in order to teach their prospects and clients how to create greater results in their lives and businesses. And it’s a technique that we all should use to grow our business. This could be through presenting talks at events or workshops, doing webcasts or teleseminars, blog posts, articles, newsletters, etc.

However, since there is only one of you, unless you’re a business of partners, you’re income could slow to a trickle or stop if you’re not “always” there stoking the fire!

Therefore you might want to leverage your time and talent by creating an information product to do the “talking” for you! Information products are one way of offering your expert knowledge or information via a product that people pay for. It’s a wonderful way of giving more leads, prospects and clients the ability and opportunity to learn from you.

Information products can include books, audio recordings, video recordings, eBooks, home study programs, e-courses, paid newsletters, etc. Typically it’s a product that is delivered without you having to be there to do it!

There are four key things I want you to “check off the list” when creating your information product.

#1. It should address a specific topic or challenge that you solve. If it’s general, fewer people will be interested in it or it may require a lower price. So for instance, this “4 keys to creating your next information product” topic is an example of something specific for an information product. By contrast creating and audio/video list of the different kinds of information products might bring less interest and sales.

#2. It should be original and yours! That means, unless you’re a joint venture partner or have master resale rights, you cannot take someone else’s material and repackage it as your own. So you want to create your own content, which is very easy since you’ve been writing, speaking to your clients, community, etc. for years. Take the key messages that have created the greatest results and share that information in an audio/video program for those who would benefit most!

#3. The information that you share should be “evergreen”. Meaning, that it doesn’t expire or go out of date! There are key principles, topics, steps, etc. that really don’t change much! Sure there is new technology and tools that make it easier or faster, but the basics, the fundamentals can serve you for years. So if you can make it “evergreen” it can become a perpetual source of revenue for you, for years!

#4. Finally, what you share should be easy to use and a “no brainer” to do. If it’s difficult or complex, few people will be able to accomplish the results you say your product delivers. That can have not only a negative result (refund requests) immediately, but will impact future sales and could harm your reputation.

With these four keys in mind, go through all of the information on your hard drive, files and folders. You likely have a “gem” right under your nose and don’t even know it!

Test it with your current clients, when you’re networking, speaking or send it to a friend and ask – is this something you’d want to learn more about, what result would it give you and would you pay for it…

This strategy will help you whenever you are considering a new information product so that you can leverage all of your expert knowledge and give you that “paid” vacation day you’ve been planning for!

Do You Need Your Own Home Based Information Products Marketing Business?

Do you really need your own Home Based Information Products Marketing Business?

Hey, if you are among the super rich like Bill Gates or Warren Buffet, or if you are a celebrity like Charlie Sheen or Ashton Kutcher, you probably don’t need your own home based business in order to survive.

Yes, even though poor Charlie was fired from Two and a Half Men, he was very well paid for a long time at about 2 million dollars per episode and probably has a few bucks tucked away for a rainy day. And how about Charlie Sheen’s replacement, Ashton Kutcher? At a reported salary of 700,000 dollars per episode plus incentives, I don’t think he needs a home based business in order to stay afloat.

So, if you are a celebrity or among the super rich, you probably don’t need to start your own home based information marketing business.

But, how about the rest of us?

I believe we should all be starting and building our own home based information products marketing business. Even if we have a good job right now. Even if you start it just as a sideline to earn extra money.

In this terrible economy, and even before the economy tanked, millions of people found out that a good job can disappear in a minute like a puff of smoke. I found that out myself three times in my career.

Wouldn’t you rather be prepared for that, by having your own home based business to fall back on if you need to?

Maybe the job you have now isn’t so good, or you really don’t like it and you would love to have the freedom to just say goodbye and go do your own thing.

Or, you might be retired, or soon-to-be-retired, and you are wondering how you are going to supplement your meager Social Security Checks.

A good home based information products marketing business can help you do all of that. That’s why I believe you do need your own home based information marketing business.

Millions of people dream about starting their own home based business. Are you one of those millions? It’s great if you are, but please don’t be like many of the dreamers who either chase after every new “opportunity” and never really succeed, or dream and dream, but never start. Or, they do start some kind of home business and then give up too soon. Success doesn’t come as fast as they expected so they lose hope, or don’t know what to do next.

If you dream of having your own home business, you can finally start a legitimate home business that has the best chance of being successful.

Why wait any longer?

Imagine being able to focus on one good home based business, information products marketing, so you can stop wasting your time and money trying out every new “opportunity” that sounds good. Imagine starting your own info-products marketing home based business and becoming successful in it.

You may be asking “Can I Be Successful With My Own Home Based Information Products Marketing Business?”

I believe you can! But, you have to do it. I can’t do it for you. All I can do is help you along the way with articles like this, and to ask you take a look at the many information products marketing related websites and blogs on the internet. Just do a Google search, for example, using the search term “information products marketing home based business”. Review the information provided by the websites that result from your search and then get started.

Just listen to a few examples of people very much like you who started with little or nothing and earned a good part-time income, or even mega-bucks marketing information:

I’m a prime example as someone who moonlighted and made some nice part-time extra income with information marketing. I was working for a division of a medium-sized company as their Marketing Manager. I decided I had to do something on the side so I could eventually get out of the corporate rat race.

One of the things I enjoyed doing in my spare time was painting with oil paints or acrylic paint. Over the years, I had found several good ways to save money on art and craft supplies and decided to help other artists and craftspeople do the same. So I wrote and self-published a little 32 page booklet titled “How To Save Up To 60 Percent On Art And Craft Supplies”. It cost me 50 cents to print and I sold it for 5 dollars. During a few years I sold almost 8,000 copies and earned 39,213 dollars in revenue. I’m no Charlie Sheen or Ashton Kutcher, so I really enjoyed the extra money.

A classic example of someone who earned a fortune in information marketing (a lot more than I made) is Joe Karbo. Joe was one of the people who inspired me to start my own information marketing side business.

Joe was facing bankruptcy when he lost his high paying job. He talked to several attorneys to see how he could avoid a bankruptcy. In the process he learned how to negotiate with his creditors and decided to write a book, “The Power of Money Management”, which he sold using direct response ads in local newspapers and magazines in the Southern California area. The book was a success overnight and Joe avoided bankruptcy.

Later, during the mid 70’s, he wrote another book in only six weeks that has become an American Classic…”The Lazy Man’s Way to Riches”. He sold almost three million copies at 10 dollars each. I bought a copy and I loved it.

Ted Nicholas, another information marketing millionaire, tells the story of Matt Furry. Matt is someone who followed Ted’s example. Matt began his Internet business in 1995. He was 50,000 dollars in debt. He had to scrape together 317 dollars to buy one of Ted’s home-study courses. Ted used the headline “You a Millionaire Writer?” in his ad for the course, which intrigued Matt enough to buy it.

Ted says that so far, Matt has sold an amazing 30 million dollars worth of information products on the Internet. Ted describes Matt’s company as lean and mean with no employees and no debt. Wow! That inspires me. How about you?

Dan Kennedy, a small business marketing expert, tells the story of someone he knows who runs a 750 thousand dollars a year information business literally off of a kitchen table, just selling information to pot-bellied pig owners. How’s that for a niche that sure doesn’t sound like it could support that level of business?

Tim Kerber, a membership site expert, uses one of his “student’s” experience as a case study of what can be done with information marketing membership sites. His student is Carrie Wilkerson. Carrie is a mom who started her business with no online experience and a 3-week-old baby on her arm. Carrie is now considered an expert in her own right, is a popular public speaker, has 10,000 people on her list of prospects and customers, and was reported to be on track to make six figures in her first year. And she did all this in less than a year.

I could go on forever with information marketing success story after success story. I love being inspired by others who have done it. But, this is enough for you to get the idea. Even though I know, and you know, these results aren’t typical, you can see that with some degree of skills and abilities, a good work ethic, focus, persistence, and action, success is possible.

You can do it!

Selling information has been described by information marketer Terry Dean as the most exciting and rewarding business any entrepreneur can, or ever will be, involved with.

Millions of dollars worth of information products are being sold every single day throughout the world. Most of the major success stories online involve selling information in one form or another.

OK. How about you?

If you are not Bill Gates, Warren Buffet, Charlie Sheen or Ashton Kutcher, Isn’t it time you started on your own success journey as an “Infopreneur?”

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How to Make Money From Home Selling an Informational Product

You can learn to make money from home by selling information. It sounds simple enough, but can it be worthwhile to do. Many people find that informational products are one of the easiest ways to make money through the web. The reason for this is the demand for useful, high quality products that are in the niches people need them in. The growth and demand for quality books, for example, is growing exceptionally well. If you can tap into that market, you can definitely produce the success you are looking for. What Is an Informational Product? The obvious question is, what is this? An informational product is any type of product you can sell to others. Here are some key things to keep in mind about them.

* The product needs to contain useful information that someone else is willing to pay for. In most cases, this means you need to have something useful to share.

* People will only buy the product you have if it contains something they cannot get somewhere else for free. That is a big challenge in today’s online centered world. However, if you want to learn how to make money from selling products like this, you will need to find a way to stand out from others.

* You need to find a way to marketing what you have to offer. The most common way to do this is through the web on a blog or a website. You can market it using article marketing, social media, reseller websites and affiliate programs. There are many ways to do so. The key is to keep working at it so that you generate a lot of interest. For example, if you wish to sell a product about healthy cat foods, you can create an eBook that contains all of the information that you know and want to share from others. You may be a vet and therefore have the inside track on what makes the best choices for cat food. You can then set up a website where you feature a link to where people can buy your eBook.

* You can use search engine marketing to get traffic to your website from the searches people do.

* You can use affiliate marketing by giving other people a slice of the cut in your product’s sale price for helping you to find customers.

* You can advertise through your blog and through ads on other people’s blogs. There are many ways to use these tools and the vast options on the Internet to help you to make money at home selling these types of products. If you have a specific level of interest, or a specific skill, and you know other people want it, an informational product is the route to take. It will open the door for you in terms of helping you to find the right target audience for the products and services you have to offer. In many instances, you can find true financial success in selling a product like this.