How to Sell Information Products Online in 5 Easy Steps

In today’s difficult economic climate, many people in America and around the world want to know how to sell information products online in order to establish a reliable income. The Internet has presented us with a wonder opportunity to become entrepreneurs and not be dependent on working for others. In addition, starting an information products business is easy and can be done in a few simple steps. This article will focus on 5 steps anyone needs to take in order to start selling info products on the Internet.

Create your website

The first step is to create your website. To do this you need to get a hosting company, which is about $10 a month to start out. You also need to get a domain name so people can find your website and for branding purposes. This will cost about $10 a year. These are really the only essential costs to having a web business, and this is one of the many benefits of having an online business.

Create your Product

In order to have a successful business, you need to sell something. The good news is that you can create an information product in a few days or less. You can easily write a 20 page report about a niche topic and sell it for $10 dollars or more. If you record it in audio, you can charge even more. Interviewing an expert for an hour gives you another quick product. Using private label rights products as the foundation for your product also gives you a quick product solution. There are dozens of ways to get your own product out there, so this step shouldn’t take too long to complete if you are serious and focused.

Write Your Sales Letter

When visitors come to your website, you need to convince them to buy from you. That is where the sales letter comes into play. Writing a sales letter that is a few pages long will outline the benefits of your product and present an offer to the reader to purchase it. There are simple push button softwares and templates out there that will help you write a quality sales letter quickly. I recommend using one of those when starting out in order to get your business up and running as quickly as possible.

Get traffic to Your Website

No matter how pretty your website is and how great your product is, if you don’t get traffic to your website, no one will ever know it exists. So traffic generation is probably the most important part of your business. The good thing about traffic is that there are free and paid methods to use, so no matter what your financial situation is, there are traffic generation methods you can use. In terms of free methods, article marketing is one of the most effective methods, and for paid traffic pay per click is a proven way to generate lots of visitors quickly.

Test and Improve for Greater Profits

Once you have your sales system set up, you’ll want to optimize it to make sure you are profiting as much as possible. This means making improvements on your sales letter to make sure it is converting as much as possible, and modifying your traffic techniques to make sure your articles or ads are performing at the optimal rate. This is a key but often neglected step for those who want to know how to sell information products online.

5 Powerful Tips For Selling Information Products

There’s a very good reason why I entered the market of selling information products and that is simply because I know the market will never die. Yes, it is important that I offer information products in a niche market where there is demand and in a format that is wanted, but I am totally confident that there will always be a market for me to operate in.

So, how does this affect you? Well, in simple terms you obviously want to make money from selling information products, right? In this article I am going to give you 5 crucial, powerful tips that will help you to not only get started in this market, but stay at the top of the field.

Here are the 5 tips:

Tip #1 – Always focus on your customer and not on the money.

I learnt this lesson very early on. If your aim is to simply make money, and as much of it as possible, you will fail.As human beings we are tuned to be attracted to people that want to help us. It’s basically about trust!If people trust you they will part with their money. If you sell them rubbish they will not only complain and ask for their money back, but they will also tell on average at least 10 people about their bad experience with your company. The lesson here is to sell your information products with your customer at the forefront of your mind. Give them something that will make a difference to their lives. Give them something that will improve their standard of living. Give them an advantage over other people. if you do this, you will succeed and you will always make money.

Tip #2 – Give away FREE bonus items.

We all love a free bonus! It’s what makes us buy more. You need to make your customer feel like they are winning; like they are getting the best deal. If you do this, they are far more likely to part with their money.I always try to give my customers at least one free bonus items, often 2 or 3. I have found that this increases conversions by a whopping 75%.

Tip #3 – Trust is the key to wealth.

I’ve mentioned this before in this article, but I want to mention it again. If your customers trust you they will give you money.any element of mis-trust and you will lose them. On average a website will convert a sale from just 1 out of every 100 customers.If a website is converting at this rate, it is doing quite well! This reiterates my point that people unknowingly are searching for trust when buying products. That is why customers prefer large branded companies, simply because there is an element of built in trust with their purchase. You have to build up that trust and to do that you have to engage with them. On the vast majority ofmy online businesses I will offer my customers a free product or report in exchange for their contact details. once I have their contact details I can then start to build up that trust in a series of follow-up messages and services. Trust me, this works!

Tip #4 – How does your product benefit the customer?

In general I have found that people will buy something from me if I provide them with a product that will either do one of, all of or a combination of the following:

1. Improve their health

2. Improve their life

3. Give them an advantage

4. Save them money

Whenever I create an information product I will always concentrate on one of the above areas. If I do this, I am certain that the product will sell. For example, one of my very first online businesses focused on providing my customers with career books that gave them a massive advantage over all of the other applicants. I gave them the interview questions and I also gave them sample responses to those questions. As you can imagine, they sold like hot cakes!

Tip #5 – Avoid mass markets; you won’t sell anything.

When choosing information products to sell with resell rights avoid those markets that are saturated. Generally these products are ones that claim to help people stop smoking, get rich quick or lose weight. Whilst I have found that some of these types of products are great quality the market is saturated. Try to find products that are both high quality and niche.

If you follow all of the above tips your chances of success when selling resell rights information products will increase greatly. Remember, always concentrate on your customer and not on the money!

Information Products Business – Why Selling Short Reports Should Be the Focus of Your Business

One of the biggest hurdles people face when trying to start their information products business is creating their own information products to sell. The prospect of writing a 90 page ebooks can be really intimidating when you are not an expert in a topic. There is a simple way to get over this fear that very few marketers are taking advantage of, which is a shame. That way is creating short reports. In this article I’ll introduce you to some of the benefits of using short reports as a basis for your information marketing business.

1.You can write a short report in a few hours. This means that slaving over a product for weeks at a time won’t be an issue anymore. How long would it take you to write 7-20 pages? If you have a clear niche and outline to start with, you can easily do it in a few hours or less.

2. The low price point means higher conversions. You can sell a 10 page report for $7 pretty easily. The price is so low that you don’t need a fancy sales letter, and you will have higher conversions because there is such a low bar to entry. Many people will buy these products on impulse because it is such a low financial commitment.

3. The supply of topics is endless. You can break down a large topic into many smaller topics to use as the basis for short reports in your information products business. For example, look in a non fiction book and notice the chapters. Each chapter can be a short report. So you can easily make 20 products out of one book! Similarly, look at a sales letters and notice the bullet points. Each one of those can be a short report. Now, think of all of the books and sales letters our there, not to mention various other sources for topics such as magazines. The topic can be very specific since the product is so short, and this results in expanding the number of potential ideas for products far beyond what you’d have for a more substantial product.

4. When other marketers are having success with their product, you can profit from their success by producing a complementary report on a similar topic. If a market has a successful product on link building techniques for example, you can product a short report on actual places where you can get high PR links. Use your imagination and piggyback on the success of others.

5. You can maximize the lifetime value of a customer. If you give your reports a theme, you can position them so that customers feel compelled to buy each report in your series. So you can have a 5 Minute Guide to Traffic, and a 5 Minute Guide to Product Creation, and a 5 Minute Guide to List Building, for example. In order to not feel as if they are missing part of the series, many customers will automatically buy all of the products in the series. This is a sure fire way to get tons of repeat sales for your information products business.

3 Tips for Quick Information Product Creation

Are you paralyzed with inaction at the thought of information product creation? This is the problem that ultimately prevents far too many people from having success as Internet marketers. The good news is that you don’t have to be afraid anymore at the prospect of creating information products. This article will give you 3 easy to implement methods to create your own information product in no time flat.

Creating information products is where the big Internet success lies. In order to have your own business, you need to have something to sell. That is where information products come into play. Also, if you have your own product, you can recruit others to help you sell it. This is going to make your life much easier, and it will skyrocket your success.

This is an obstacle you really need to get past if you want to make a living on the Internet. You can use other business models, but you will be significantly limiting your profit potential. The info product model will give you the power to determine your own success, and you’ll never have to work for another person again.

Tip 1: Focus on creating small products that are low priced first in order to gain confidence. Many marketers will be intimidated by the prospect of creating a big 90 page manual. So write shorter products that you can make in a few hours instead.

Tip 2: Produce an audio. If you know about a topic, it is very easy to talk for an hour or two and created an audio product. This is absolutely the fastest way to create a product, yet it is so underused. You can literally churn out products every week with relative ease if you just focus on producing audio products. It is much easier than people expect, you don’t even need fancy or expensive equipment to get started.

Tip 3: Use high quality PLR products. These will give you the foundation you need to create high quality products without doing all of the research yourself.

Of the various business models on the Internet, creating information products is the most sustainable, liberating business model. The problem has been that many beginners are frightened because creating them seems too difficult.

But by starting small and implementing some of the tips in this article, you will be able start your information product creation business quickly even if you are an absolute beginner to Internet marketing.